Topic research is a tool that helps you find relevant and engaging topics for your content based on a keyword or a topic of interest.
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Topic Research_ Topic Finder Tool for Finding Content Ideas
It can help you discover what your audience is searching for, what questions they have, and what headlines are popular in your niche.
Conducting topic research is a valuable tool for developing an effective content marketing strategy.
It enables you to compile your preferred concepts and merge them with a marketing calendar, resulting in a comprehensive action plan.
In this article, we will demonstrate how Semrush, a top-tier online visibility management platform, can be utilized for topic research to create innovative content concepts. We will cover the following questions:
- How to access topic research and enter a keyword or a topic?
- How to explore different subtopics and headlines related to your keyword or topic?
- How to find and save your favorite content ideas?
- How to turn your content ideas into an action plan with a marketing calendar?
How to access topic research and enter a keyword or a topic?
To access topic research, you need to have a Semrush account. If you don't have one, you can sign up for a free trial here.
Once you log in, go to the left menu and select Topic Research. Then, type in your main keyword or topic and click Get Content Ideas. For example, if you want to write about digital marketing, you can enter "digital marketing" as your keyword or topic.
How to explore different subtopics and headlines related to your keyword or topic?
After you enter your keyword or topic, topic research will show you everything you need to know about it, including:
- Related subtopics: These are the most popular and relevant subtopics for your keyword or topic. You can use them to narrow down your focus and create more specific content.
For example, for "digital marketing", some of the related subtopics are "digital marketing strategy", "digital marketing trends", and "digital marketing tools".
- Headlines: These are the most catchy and engaging headlines for each subtopic. You can use them as inspiration for your own headlines or as content ideas.
For example, for "digital marketing strategy", some of the headlines are "How to Create a Digital Marketing Strategy in 10 Steps", "7 Digital Marketing Strategies That Actually Work in 2021", and "The Ultimate Guide to Digital Marketing Strategy for Beginners".
- Questions: These are the most common and relevant questions that people ask about each subtopic. You can use them as content ideas or as subheadings for your blog post.
For example, for "digital marketing trends", some of the questions are "What are the latest digital marketing trends in 2021?", "How do digital marketing trends affect businesses?", and "What are the best digital marketing trends to follow in 2021?".
How to find and save your favorite content ideas?
As you explore different subtopics, headlines, and questions related to your keyword or topic, you may find some content ideas that interest you more than others.
You can save these ideas by clicking on the star icon next to them. This will add them to your Favorite Ideas tab, where you can review them later.
You can also filter your favorite ideas by subtopic, volume, difficulty, or topic efficiency. This can help you prioritize your content ideas based on their potential traffic, competition, or relevance.
How to turn your content ideas into an action plan with a marketing calendar?
Once you have saved your favorite content ideas, you can turn them into an action plan with a marketing calendar. A marketing calendar is a tool that helps you organize and schedule your content creation and distribution activities.
To use a marketing calendar with topic research, go to the Favorite Ideas tab and click on Create Content Template.
This will open a new window where you can choose a headline for your blog post, add some notes, assign a writer, set a deadline, and more.
You can also integrate your marketing calendar with other Semrush tools, such as SEO Writing Assistant, SEO Content Template, Content Audit, Post Tracking, etc.
This can help you optimize your content for SEO, check its quality and readability, monitor its performance, and more.
Conclusion
Topic research is a powerful tool that can help you generate content ideas based on a keyword or a topic of interest.