Are you using Google Analytics and SEMrush to track and optimize your website performance? If so, you might be wondering how to connect these two tools and get the most out of them.
In this post, I will share with you how I connected Google Analytics to SEMrush and why you should too.
What is Google Analytics?
Google Analytics is a free web analytics tool that lets you measure and analyze your website traffic, user behavior, conversions, and more. You can use Google Analytics to:
- Learn who your visitors are, where they come from, and what they do on your site
- Monitor the effectiveness of your marketing campaigns, such as SEO, PPC, email, social media, etc.
- Set up goals and events to track your conversions and user actions
- Create custom reports and dashboards to visualize and share your data And much more
I have been using Google Analytics for years and I love how it helps me understand my audience and improve my website performance.
It's one of the must-have tools for any online marketer or website owner.
What is SEMrush?
- SEO: You can use SEMrush to do keyword research, competitor analysis, site audit, backlink analysis, rank tracking, etc.
- PPC: You can use SEMrush to research keywords, analyze competitors' ads, create ad campaigns, optimize landing pages, etc.
- Content Marketing: You can use SEMrush to find content ideas, analyze content performance, create content plans, optimize content for SEO, etc.
- Social Media Marketing: You can use SEMrush to monitor your social media presence, schedule posts, analyze competitors' strategies, etc.
- And much more
I have been using SEMrush for a while and I'm impressed by how it helps me with every aspect of online marketing.
It's one of the best tools for any digital marketer or website owner.
Why I Connected Google Analytics to SEMrush
- Get more insights into my website traffic and user behavior
- Compare my organic and paid traffic sources and performance
- See how my SEO and PPC efforts affected my conversions and revenue
- Identify the best keywords and landing pages for my campaigns
- Discover new opportunities for optimization and growth
I connected Google Analytics to SEMrush for my website and I can tell you that it made a huge difference in my online marketing strategy.
I could see how my traffic sources, keywords, landing pages, and conversions were influenced by my SEO and PPC campaigns.
I could also find new ways to improve my website performance and grow my online business.
How I Connected Google Analytics to SEMrush
Connecting Google Analytics to SEMrush was easy and only took a few steps.
Here's how I did it:
- I logged in to my SEMrush account and went to the Projects section.
- I created a new project or selected an existing one for my website.
- I clicked on the Settings icon next to the project name and selected Google Analytics.
- I clicked on the Connect button and chose the Google account that I used for Google Analytics.
- I granted SEMrush permission to access my Google Analytics data.
- I selected the Google Analytics property and view that I wanted to connect to SEMrush.
- I clicked on the Save button.
Verify the connection
To make sure that the connection is successful, go back to your project dashboard and click on "Traffic Analytics".
You should see a message that says "Google Analytics connected".
You should also see some data from Google Analytics displayed in the graphs and tables.
Explore the benefits of the integration
Now that you have connected Google Analytics to SEMrush, you can enjoy the benefits of the integration.
for example, you can:
- Compare your website traffic with your competitors' traffic using the Traffic Overview report.
- See which keywords are driving traffic to your website and how they rank in Google using the Organic Research report.
- Find out which pages are getting the most visits, bounce rate, and conversions using the Landing Pages report.
- Get suggestions on how to improve your website speed, usability, and SEO using the Site Audit report.
Conclusion
Connecting Google Analytics to SEMrush is a simple way to get more insights into your website performance and optimize your digital marketing strategy.
By following these 5 easy steps, you can access data from both tools in one place and get actionable recommendations. Try it out today and see how it can help you grow your online presence!